Love in Style.

NEW YORK BRIDE & GROOM

BEST BRIDAL SHOP COLUMBIA SC

Let us Celebrate You!

New York Bride of Columbia

Every love story deserves a dress that takes your breath away. At New York Bride of Columbia, we’ve created the perfect space to find your dream dress—no appointment needed. Walk in whenever it fits your schedule, book a personal appointment Tuesday–Friday for dedicated one-on-one styling, or reserve our entire store for a private Say Yes celebration on Sundays.

Our passionate bridal stylists are ready to help you find the one, and when you do, get ready to ring our famous gong while the entire store celebrates with you! With 16 private bridal suites, professional stylists, and a complimentary veil with every dress, we make your journey from “yes” to “I do” absolutely unforgettable.

Your Dream Experience Awaits…

Choose your location

@nybgcarolinas

Why NYB&G is Your Go-To for

Wedding Style

Shop Your Way

Walk in anytime with no appointment. Prefer a reserved time? Book a personal appointment or a private Sunday Say Yes.

Unmatched Selection of Styles & Sizes

Browse through more than 1,000 dresses in our huge 13,000 sq. ft. showroom, with featured curvy collections and our exclusive Violet Grace line.

Exclusive Violet Grace® Collection

Our signature collection offers enduring style and universally flattering designs for every bride, bringing designer elegance at remarkable value.

Designer Lines at a Popular Price

Our mission centers on delivering excellent quality and attentive service at approachable prices, making dream dresses accessible to all brides.

Complimentary Veil with Custom Gown

Choose your finishing touch from our beautiful selection of veils—complimentary with your custom gown, our gift to you.

Expert Bridal Stylists

Our knowledgeable consultants deliver personalized service and skilled assistance, ensuring a delightful dress selection experience.

16 Private Fitting Suites

Relax in our ample, tastefully decorated dressing rooms—a personal sanctuary for finding your ideal wedding gown.

Three Decades of Excellence

Celebrating 30 years in bridal, we bring the same dedication and joy to helping you discover your perfect dress.

Celebrate Your "Yes!" with Our Gong

Sound our celebrated gong to announce finding "the one" while our entire boutique joins in celebrating your exciting moment.

Complimentary Gown Storage

We'll keep your gown safe and pristine in our facility without charge until your celebration, giving you complete peace of mind.

Free Pressing: Portrait & Wedding Day

Receive complimentary gown pressing for your bridal portrait session and wedding day—eliminating another item from your to-do list.

Milla Nova
In-Store Now!

Hand-crafted couture with breathtaking detail and a fit that feels made for you — Milla Nova gowns are now available to try on in person. Come see the collection and find the one that’s meant to be yours.

Violet Grace^® Wedding Dresses

Violet Grace^®

We listened to our brides and created your vision for the perfect wedding dress!

We’ve always believed the most beautiful designs begin by listening. For our exclusive Violet Grace^® collection, we took your feedback—your requests for high-end style, exceptional quality, and honest value—and created a line of gowns that perfectly mirrors your vision. This is more than a dress; it’s a partnership in creating your perfect day.

Violet Grace^® Wedding Dresses

Violet Grace^®

We listened to our brides and created your vision for the perfect wedding dress!

A Complimentary Veil,
Our Gift to You

Your Journey, Perfected! Elevate your wedding day look with a beautifully crafted veil, our gift to you when you choose any bridal gown at New York Bride.

From Our Brides!

Designer
Wedding Dresses

Begin the most exciting part of your wedding journey. Our curated collection features breathtaking gowns from the world’s leading designers. From timeless classics to modern masterpieces, your perfect dress is here.

Celebrate
Your Curves

We believe every bride deserves to feel absolutely stunning. Our Curvy Collection is expertly curated with gorgeous, supportive, and fashion-forward gowns designed to embrace and flatter your figure.

Say Yes!
Experience

Your personalized Sunday shopping appointment is more than a fitting; it’s a private, celebratory event we create just for you. With the entire salon reserved exclusively for you, our expert stylists provide unparalleled attention to help you discover that magical moment of “yes.”

An Elevated Bridal Experience in Columbia

Our Last Look outlet is right around the corner in the same shopping center, offering a stunning selection of off-the-rack dresses combining our signature elevated service with exceptional value.

Join Our Team of
Bridal Stylists

Turn your passion for bridal fashion and helping others into a rewarding career. We are seeking talented, enthusiastic individuals to join our team of expert bridal consultants. If you love creating joy, we want to hear from you.

Bridal Shopping at New York Bride of Columbia

Planning your visit? Discover answers to our most asked questions about the New York Bride of Columbia shopping experience.

+ Do I need an appointment to try on wedding dresses?

No appointment is needed at New York Bride of Columbia — walk in any time we're open and a stylist will help you that day. We've built our name on walk-in bridal shopping. If you would rather hold a set time, a private 90-minute Personal Appointment is available Tuesday through Friday, and the Say Yes Experience reserves the store privately on Sundays. Both can be booked on this site or by calling your local New York Bride.

+ Where are you located and what are your hours?

New York Bride of Columbia is at 270 St Andrews Rd, Columbia, SC 29210, open Tuesday through Thursday 11am to 7pm and Friday and Saturday 10am to 5pm. We are closed Sunday and Monday. Sundays are reserved for the Say Yes Experience — a private booking with the store closed to everyone else. During open hours no appointment is needed; walk in any time.

+ What makes shopping at New York Bride different?

New York Bride of Columbia is a walk-in bridal store with over 1,000 gowns and private suites, and no appointment is needed. We keep it relaxed and pressure-free — no appointment needed, and nobody rushing you toward a decision. The Say Yes Experience reserves the whole store privately on a Sunday if you want the day to yourself.

+ How much do your wedding dresses cost?

Designer wedding gowns at New York Bride of Columbia start at around $1,200 and go up to about $3,500. That range covers our full-service salons in Charlotte, Raleigh and Columbia. If your budget is firmer, our Last Look outlets carry designer gowns from $249.

+ Is Last Look part of New York Bride?

Yes — New York Bride Last Look is the outlet side of the New York Bride family, run by the same people, with designer gowns at 50–75% off retail. Same brand, same buying team, family-run since 1994. The salons are the full-service experience where you special-order your gown; Last Look is where designer samples go.